Client: United Way
Skills: Design
Tools: Adobe Stock Photo (Illustration), Adobe Photoshop
My company participated in United Way’s annual Bookmark Contest, which promotes children’s literacy. To get started, a request was sent out to all employees, inviting those with an interest in design to participate. I was the first to join the project.
To create a bookmark that would capture the attention of young grade-schoolers, I chose bold and fun images. I made sure the front of the bookmark featured a split-level monster image, so its bright, funny face would peek out of the book, begging for the reader’s attention from a distance. To maintain the bookmark’s playful style on the back, I added a full-body monster holding books along with the simple phrase: “Devour Books.”
My main goal was to ensure the bookmark was non-didactic and visually engaging, which I believe the bold images and minimal text achieve effectively. Once the design was complete, it was sent to our company office manager for submission to United Way. The award for Best Bookmark 2024 has not been announced yet.